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Why We Rebranded
Rotatrim Reimagined: A Bold New Look Rooted in South African Impact
Published July 21, 2025
Mondi Rotatrim has been a trusted part of South African offices, schools, and businesses for decades. Now, it’s stepping into the spotlight with a bold new identity — one that reflects not only performance, but purpose.
Our 2025 rebrand is more than a visual refresh. It’s a reaffirmation of what makes Mondi Rotatrim different: local manufacturing, sustainable sourcing, and community empowerment from seedling to shelf.
A Brand That Reflects Our Roots
Rotatrim is proudly made at Mondi’s Merebank Mill in Durban, where we’ve been producing paper since 1967. Over the years, we’ve grown into a brand known for consistency, reliability, and superior print quality. The new design reflects our South African roots and our evolving role as a paper brand that empowers local economies while meeting world-class standards.
Why We Rebranded
As the world of business, education, and sustainability shifts, so too must the brands that serve it.
The new look of Rotatrim is designed to:
- Showcase our South African heritage
- Connect South Africans and Mondi customers with our sustainability story
- Celebrate the people and partnerships that make Rotatrim possible
It’s a visual symbol of performance with purpose — and a platform for telling the stories behind the paper.
From Small Growers to Big Impact
Through Mondi Zimele, our enterprise development programme, over 3,800 small-scale timber growers supply FSC®-certified fibre to our mills. These growers receive training, mentorship, and long-term market access, turning underused land into thriving businesses.
Since 2013, Mondi Zimele has:
- Distributed more than 5.3 million seedlings
- Provided over R17 million in support to local growers
- Enabled smallholder participation in one of South Africa's most sustainable paper supply chains
Growers have also benefited from Mondi’s Rural Education Access and Christmas Box programmes, representing the community spirit behind every ream.
What Stays the Same?
While the outside has changed, Rotatrim remains the premium office paper South Africans know and trust:
- Smooth runnability and consistent performance
- No curling or show-through on double-sided prints
- High whiteness rating (160 CIE) for optimal print clarity
- Now Cradle to Cradle Certified® for material health, circularity, and climate protection
Bringing the Rebrand to Life
To launch our new identity, we’ve rolled out a national campaign across digital, in-store, and radio platforms. Look out for eye-catching new packaging in stores, social media stories under the #MyMondiRotatrim hashtag. Enter and stand a chance of winning through our competition with prizes including iPads, Takealot vouchers, and hampers.
We’re not just relaunching a paper brand – we’re inviting South Africans to be part of a purpose-led story.
Why It Matters
When you choose Mondi Rotatrim, you choose:
- Locally made, high-performance paper
- A product that empowers rural economies
- A sustainable future rooted in responsible forestry
We invite you to explore the new look in stores or online, and help us build a future that’s all about supporting local.